Ephrath

Then they traveled on from Beit-El, and while there was still some distance to go before arriving in Efrat, Rachel went into labor, and she had great difficulty with it.

So Rachel died and was buried on the way to Efrat (that is, Beit-Lechem).

"Now as for me, when I came from Paddan, Rachel died suddenly, as we were traveling through the land of Kena'an, while we were still some distance from Efrat; so I buried her there on the way to Efrat (also known as Beit-Lechem)."