probably a patronymic from an unused name derived from אָמַר in the sense of publicity, i.e. prominence; thus, a mountaineer; an Emorite, one of the Canaanitish tribes; Amorite.
patrial from כְּנַעַן; a Kenaanite or inhabitant of Kenaan; by implication, a pedlar (the Canaanites standing for their neighbors the Ishmaelites, who conducted mercantile caravans); Canaanite, merchant, trafficker.