### Core Meaning & Semantic Range
The Greek word **kolakeía**, represented by `{{G2850}}`, refers to **flattery**. This word is derived from a term meaning "a fawner" and appears only **1 time** in **1 unique verse** in the Bible. Its rarity underscores the specific and serious nature of the conduct it describes.
### Biblical Occurrences & Contextual Analysis
The single biblical use of `{{G2850}}` is in [[1 Thessalonians 2:5]], where Paul defends the integrity of his ministry. He states, "For neither at any time used we **flattering** words, as ye know, nor a cloke of covetousness; God is witness." In this context, **flattery** is presented as a manipulative tool that Paul and his companions explicitly rejected. It is positioned as a form of deceitful speech, used to mask selfish motives, specifically greed.
### Related Words & Concepts
Several related words from its sole context in [[1 Thessalonians 2:5]] help clarify the meaning of `{{G2850}}`:
* `{{G3056}}` **lógos** (something said... word): **Flattery** is characterized as a type of "word" or speech. Paul's statement that he did not use "flattering words" contrasts this manipulative speech with the truthful "word of God" [[Hebrews 4:12]] or the divine "Word" [[John 1:1]].
* `{{G4392}}` **próphasis** (an outward showing, i.e. pretext): This term is translated as "cloke," "pretence," or "shew." In its only appearance, `{{G2850}}` is linked to a "cloke" (`próphasis`), showing that flattery is a pretext used to hide a person's true intentions [[1 Thessalonians 2:5]]. This is similar to those who make long prayers "for a shew" [[Luke 20:47]].
* `{{G4124}}` **pleonexía** (avarice... covetousness): This is the motive that flattery is used to conceal. Paul denies using a "cloke of **covetousness**" [[1 Thessalonians 2:5]], directly tying flattering speech to the sin of greed, which elsewhere is called idolatry [[Colossians 3:5]].
### Theological Significance
The theological weight of `{{G2850}}` is significant despite its single use, as it defines a specific kind of sinful communication.
* **Insincere Speech as a Tool for Sin:** The word is not used to describe simple compliments but rather a calculated verbal strategy. Its biblical context reveals that flattery serves as a "cloke" (`próphasis`) to disguise a heart of "covetousness" (`pleonexía`).
* **A Sign of Corrupt Ministry:** By disavowing **flattery**, Paul establishes a standard for authentic Christian teaching. It stands in direct opposition to the methods of false teachers, who are described as using "feigned words" out of "covetousness" to exploit believers [[2 Peter 2:3]].
* **The Importance of Motive:** The use of `{{G2850}}` highlights that in biblical ethics, the motive behind one's words is critically important. Flattery is condemned because its goal is not to edify another person but to manipulate them for personal gain.
### Summary
In summary, `{{G2850}}` **kolakeía** is more than just insincere praise; it is a biblically defined form of manipulative speech rooted in selfish desire. Its lone appearance in [[1 Thessalonians 2:5]] provides a powerful and focused teaching, directly linking flattery to greed and deception. The term serves as a potent warning against using words as a mask for sin and establishes sincerity as a hallmark of true ministry.
TRV